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How to Build an Effective
E-commerce Analytics Function

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Most businesses are still failing to extract value from their e-commerce data, despite its huge potential. This lack of success is directly connected to 4 easily avoidable blunders that occur during the set-up of every analytics function.

This white paper will help you to:

  • Understand the urgency of harnessing your e-commerce data
  • Investigate which analytics skill sets are appropriate for your organisation
  • Choose the right tools for your business needs
  • Educate internal stakeholders to build trust in data
  • Create a data-driven culture 

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White Paper

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